Research Instruments and Research Hypotheses
https://www.coursera.org/learn/research-instruments-and-research-hypotheses?specialization=market-research-market-research
This course concentrates on the design and development of different research instruments. In this vein, the focus will be placed on the development of an instrument design strategy, scales of measurement and the components of the research report. The course begins by looking at the questionnaire development process with a focus on questionnaire design, question type and wording, pretesting and revising. We will consider the identification of scales of measurement and operationalisation, and the design of an online questionnaire. We are going to discuss sources of measurement differences, and the assessment of the reliability of measurements. The issue of the validity of measurements and the various types of validity will also be explored, as well as attitude measurement. We will discuss data preparation and processing, data coding, adjustment, and data analysis using multivariate data approaches. We are also going to explore frequency distribution and measures of location, variability
Categoria: Business
Subcategoria: Marketing
Tipo de Curso: Course
Habilidades: Refine research instruments,Basic data analysis approaches,Manage the development and use of different research instruments,Familiarise with the elements of a research report,Construct and refine measurements,
Idioma: English
Subtitulos: English
Rating:
Vistas:
Sitio Web: Coursera
Duracion: Approx. 20 hours to complete
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