Brand and Product Management
https://www.coursera.org/learn/brand-management?specialization=marketing-mix
The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement.
Categoria: Business
Subcategoria: Marketing
Tipo de Curso: Course
Habilidades: Customer Experience,Brand Engagement,Product Strategy,Brand Architecture,Brand and Product Management,
Idioma: English
Subtitulos: Chinese (Traditional), Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish, Mongolian
Rating: 4.7stars
Vistas: 2.463
Sitio Web: Coursera
Duracion: Approx. 14 hours to complete
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