Brand Management: Aligning Business, Brand and Behaviour
https://www.coursera.org/learn/brand
Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Categoria: Business
Subcategoria: Entrepreneurship
Tipo de Curso: Course
Habilidades: Corporate Branding,Brand Marketing,Brand Management,Brand Identity,
Idioma: English
Subtitulos: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Rating: 4.9stars
Vistas: 6.596
Sitio Web: Coursera
Duracion: Approx. 17 hours to complete
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