The Strategy of Content Marketing
https://www.coursera.org/learn/content-marketing
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Categoria: Business
Subcategoria: Marketing
Tipo de Curso: Course
Habilidades: Management,Content Marketing,Copywriting,Writing,
Idioma: English
Subtitulos: Arabic, French, Portuguese (European), Serbian, Italian, Vietnamese, German, Russian, English, Spanish
Rating: 4.5stars
Vistas: 3.974
Sitio Web: Coursera
Duracion: Approx. 20 hours to complete
Volver a
lista de cursos