Think Outside the Inbox: Email Marketing
https://www.coursera.org/learn/think-outside-the-inbox
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
Categoria: Business
Subcategoria: Marketing
Tipo de Curso: Course
Habilidades: Email Writing,Email list segmentation,Email marketing strategy,Email marketing analytics,Contact management,
Idioma: English
Subtitulos: English
Rating: 4.8stars
Vistas: 879
Sitio Web: Coursera
Duracion: Approx. 25 hours to complete
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