Assess for Success: Marketing Analytics and Measurement
https://www.coursera.org/learn/assess-for-success
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders.
Categoria: Business
Subcategoria: Marketing
Tipo de Curso: Course
Habilidades: Digital marketing KPIs,Spreadsheet management,Presenting to stakeholders,Media planning and strategies,Marketing Analytics,
Idioma: English
Subtitulos: English
Rating: 4.6stars
Vistas: 630
Sitio Web: Coursera
Duracion: Approx. 26 hours to complete
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