Cost and Economics in Pricing Strategy
https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-cost-economics
How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits.
Categoria: Business
Subcategoria: Marketing
Tipo de Curso: Course
Habilidades: Cost-Based Pricing,Channel and Direct-to-Consumer Pricing,Pricing Strategies,Price Discrimination,Price Elasticity Of Demand,
Idioma: English
Subtitulos: French, Portuguese (European), Russian, English, Spanish, Romanian
Rating: 4.8stars
Vistas: 641
Sitio Web: Coursera
Duracion: Approx. 12 hours to complete
Volver a
lista de cursos